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Marketing is an orchestrated process of educating a prospect about the merits that you bring to their self-serving result. 95% of the time, business owners do one thing. They always love talking about themselves in their advertisement. These phrases do not focus on benefits for the user. Until and unless the business translates the meaning into the prospects needs, the prospect does not clearly understand why he should choose the best home based business over the other competitors. Network marketers love marketing in a very similar way. When it is done explicitly, their self-interest becomes the first in their priority. The prospects interest becomes less important for them. People do not care for marketing strategies but straightly pitch in. People do not care if you are the best or the worst. People do not also care about why you are in the business. Unless the prospect sees that there is an advantage in dealing with you, they will not care on who you are or how long you have been in the best home based business. Many network marketing programs and franchise businesses claim to have a system. According to them, they have the most revolutionary system with an amazing product to sell. But what this really means is that these programs should have operational systems. You can buy a business like franchise but they mostly end up in teaching you their version of a system. If the business has already established as a reputed identity, you can open up a Subway, McDonalds or the Blockbuster Video. You can then sell it because the market already creates expectation for your business. Hopefully your location pays off return on your investment. Your market knows what item to consume. They expect consistency in your franchise when visiting the same franchise elsewhere. Finding the right market or location becomes an important factor than learning how to operate the business for your business to survive. By placing the unwanted business among untargeted market of people almost guarantees a failure. If your business does not have a brand or an identity, then you must create a name. The same principle goes for a network marketing business too. You cannot join an organization which leaves you with no marketing methods. The system you choose must not only just have a good operation, but also a marketing system so that you know what to do from point A to point B. Fro gaining an identity and a brand You can accomplish through * Consistency * Targeting the Right Audience * Positioning All these can help you create your brand and identity. If you implement any one of them, your best home based business will grow better than most of your competitors. However, if you do all of them, you will grow exponentially. You will also gain competitive advantage that none of your competitors will offer to the market. Your marketing changes when you decide to change your mindset. Once your prospect and client sees and identifies your philosophy, you can be able to change their human behavior. They could also become desirous to act upon your recommendation. For you to persuade your prospects to act on your recommendation, you must first add value by offering your resources freely and making it clear that you have their best interest. Your prospects should also know that regardless of the transaction, you become loyal to their needs. The real profit of marketing does not lie in the initial sale. It lies in the residual, perpetual and marginal value of a customer. Most of businesses make a sale and close a sale. It is possible that you never hear from them. Either they do not have any backend products to sell or they do not know how to add any more value to their customers lives. If your business doesnt have any backend products which could either help solve customers problems or in meeting their pressing need. You can offer newsletters or thank you cards for customers and that continue to add value to your service or products. If you focus all of the marketing activities to improve the lives your customers for their lifetime, you will become the obvious expert and your customers will only do best home based business with you. Only by understanding the value of marketing, you can choose the right network marketing company for yourself and this will help you in the long run. There are no secrets to success in network marketing. However, by developing proper skillets and through innovative marketing, you can achieve what it takes to be a leader in the industry. How will you choose a network marketing program There are so many to do that. Is it confusing for you It is for most people. Most of people today use the internet to look for information. However, every time you review a program, you only hear good things about people. Every distributor in every program will tell you that their program is the best and their compensation plan is the greatest. Other Articles |