Genesis of Internet business:

The impact of changed communication technologies resulted a century of globalization where Internet plays the key role. Electronic trends (e-trends) now dominate the global market and almost all the aspects of human life. With the advancement of telecommunication, satellite and digital technologies basic marketing strategies, communication methodologies and information systems witnessed/experienced a drastic change. Broadly the factual overview of e-commerce, e-business, e-marketing-e-education, e-tourism, e-mail system etc remains.

The changing global consumer behavior and purchasing trends are experiencing fluctuations. Sometimes E-trends playing key role, again in some instances customers are moving towards traditional way of purchasing The cyberspace and its huge import which results enormous alterations dynamics of contemporary business scene are well highlighted-commerce is still in fancy in many developing nations. In the present global electronic communication scenario Yahoo,Hotmail and Google are known to all communicators. In the present global business scene, it is a pre-requisite to curtail the astonishing gap between the people influenced by Internet based e- trend and the people away from this modern trend. As the global trade today fiercely dependent on electronic transactons, it is pre-requisite and mandatory for all organizations to provide proper training about the Internet technologies which spreading over the world in a very rapid pace.

Use of Internet:

Electronic Commerce (E-Commerce) has brought a paradigm of change in the world of trading. Since the inception of the World Wide Web, and Internet, communication throughout the world witnessed a sharp change. The simple concept of the World Wide Web is that a document created in a place can be accessed and visualized from far away utilizing the digital telecommunication technologies. Idea of World Wide Web can be called brainchild of Tim Berners- Lee. The idea was devised at European laboratory of Particle Physics. On the basis of scientific and technical innovative ideas and concepts, websites were built. World Wide Web stands on the concept of hypertext, texts i.e. a text, which can expose two or multiple links. With the advancement of technologies, electronic communication methodologies attained prime success globally. Greater connectivity of telecommunications and digital technologies enabled the popularity of E Trends. The developed nations, utilizing the fruits of convergence of different technologies, developed computer-mediated communication. The same thing was reflected in commerce. Both Business-to-Business (B2B) and Business to Clients (B2C) interactions followed the electronic path. Thus E-Commerce started gaining popularity. Internet, with its impact of immediacy, timeliness, accuracy and cost saving nature became highly popular and acceptable throughout the globe in the last decade. Almost in all the interaction throughout the globe, Electronic mails (Emails) and electronic data interchange (EDI) played the most crucial role. International standards were setup for formatting and circulation of web based documents.

Better business solutions:

Internet based electronic Commerce contributed significantly in simplifying business procedures and in increasing efficiency of operations. With few clicks of mouse information delivery throughout all the global branches of a transnational corporations today is really noteworthy. Modern telecommunication technology has globalized economies and open huge market. Through E-Marketing (Electronic Marketing) any local business can expose its products globally. Business Houses started developing web portals to introduce their products and services to the clients. Even to localize products, company started building up websites using local languages with the touch of local cultures. Several Privacy policies and cyber laws were set up to arrest unfair practices utilizing the web. In the United States of America, European Union and developed nations of Asia Pacific, E Commerce gained high success both in B2B and B2C transactions. Eminent researchers and director, Centre for the study of Electronic Commerce, Daniels College of Business, University of Denver explained that companies failed to go online might fail to maintain their business. This idea can draw a clear insight about the popularity and acceptance of E Commerce. In developing nations like Namibia and growing economies like India E Commerce became popular among the urban elite class. Leading financial institutions like HSBC Holdings, Citi Financial, GE Money accepted the electronic trend (E Trend) and utilized the new technology for furthering business needs. Online-banking/ E-Banking, usage of plastic cards in transactions became highly accepted within the customers. Wal-Mart offers wide range of products through its websites. Leading telecommunication providers are presently offering almost all their products through their websites. The real Estate sector experienced praise worthy growth by implementing E-methods of marketing and advertising. E-Newspaper, Magazines, Research Journals, Databases etc are now widely popular.

In the present global scenario introduction of products and services using E-Newsletters-Mails, Short Messaging Services are now in vogue. Almost all the leading corporations uses these two familiarize the products on offer. To keep regular track with the clients and consumers E-mail plays a crucial role. Chairman of America Online suggested that their new corporate identity better reflects our expanded mission to make everyones online experience better.

Future of E-trends:

The dot-com economy is in a steady path of growth. It is hard to perceive how far it will be sustainable .In the present business scene, bulk transnational corporations invest on a better internet technology enabled supply-chain management. Through Internet even small companies can even expose their products to the overseas markets and further explore. Companies can reach their specific target audiences using the Internet. With more advancement of time mutual understanding between the consumer and the seller can improve but again this a debatable issue. Better location based marketing methodologies can make the e-trends more robust. As more ordinary people of the third world gets in touch with the computer and internet, E-trends can spread in unexplored markets. Mobile technologies and information by message service may give a push. Large companies not only aim to sell good online but also doing business processes onto the Internet. Its true that present E-economy is not consistent as it was a few years back, then also it can be well estimated that at least in the coming years E-trends may get steadier. In few instances, experts suggested that it is uncertain what the sales growth actually means. Whether it indicates the number of online shoppers has increased, or does it shows that shoppers have simply become comfortable purchasing big-ticket items The fact that auto dealing is the second fastest growing segment hints at the later. Further he explained that the Internet based retailers are also lagging behind. Opinions vary regarding the success and the failure of the E-trends. In certain sectors of the market E-trends are proud to persist, in some layers it may suffer a setback. Webshopping is definite to continue as a huge customer base has already been created, traditional methods of shopping will remain forever. No-mode of marketing probably can replace the customers to check the product before purchase. E-trends of business and commerce may further receive an elevation if more sophisticated e-marketing strategy emerges.