Of all your efforts to generate traffic the most powerful is to have good content on your site. Content is what will decide how much and what type of visitors you get through search engines. For whatever you are selling on your website, a product or a service, you can have the most attractive shopping cart or other form of presentation to leave the visitor spell bound. But its all a waste when it comes to search engines indexing your site, for the plain and simple reason that search engine spiders can read plain text only and nothing else. So if you dont have some worthy content on your site, you may never be indexed by the search engines.

Search engines are considered to be one of the most promising way to generate traffic to your site, and that to with the biggest advantage of this method being nearly free of cost. Since, SEO come into being, after realizing how important a source the search engines are to get traffic to a site, it has emerged as the most preferred and practical method out of the hundreds of other internet marketing strategies. It truly is the leader in the field of internet marketing and traffic generation, and to grab this leader by the collar all you need is to use the power of the content.

The shopping cart you are using on your website makes indexing by the search engine spiders impossible, so you must create some pages full of text about the product categories and the some of the best products you have on offer. You will need some well composed pieces of content for your main products, which can be linked to those item locations in the shopping cart. And if you want a short cut to increasing content on your site, break up the longer pages to make more number of smaller pages. By doing this you will be better able to lay focus on different keywords, as by splitting the content you will be able to increase the keyword density for each specific keyword on these smaller pages. Let each of these smaller pages be dominated by one set of keywords only. Also smaller pages load up faster and are easy to be spidered by the search engine spiders.

In relation to content building one of the most powerful tool is to create and distribute articles which are about the products and services on your website. This has another great advantage of getting traffic to your site from other sites that may place your articles on their sites, via the web link that goes with the article. From the search engine the visitor may land up on your article put up on another site and chances are that from the link provided there he may land up on your website. So content not only gets you traffic from the search engines, it can generate traffic from other websites as well.

When submitting your article put in some information about the author, that is you, along with some picture to give the reader some idea about your article. You could use search engines to locate the website which are in need of content to be placed on their site. Before submitting read the submission guidelines to see that you are not making any mistakes. They may have some rules regarding links to be posted with the article which must be complied with. The guidelines will also give you an idea whether your article is suitable for their use and whether it will be published or not. This strategy has an inbuilt advantage too, that is it helps you in link building which is one of the main factors to get a high rank with search engines.

These articles that you submit else where must also exist on your website with a note at the end that these articles can be used by other sites, also mention your contact information. While for articles you wish to have sole rights to publish do mention the same at the end of the article. This is required to avoid certain unnecessary problems that may arise later on.

Another way to submit article is by way of press release. The sources where press releases can be submitted can also be found easily by conducting searches on the various search engines. To get a press release published you need to stuff it to the brim with information and add in some relevant images, as editors will like it and you stand better chances of getting your press release published. And follow the same rules of putting in the author details and some images related to the article. The press release must be informative and capable of generating interest in the mind of the reader and should simply not revolve around your new website. There should be some valid point around which the entire press release is built.

That has given us four three ways in which good and attractive content can be a major traffic generator for your website. And all the three, that is Search engine optimization through content, publishing and distributing web articles and writing press releases, are easy to adopt and practice. So by now you certainly have understood the power and caliber of content in relation to generating traffic to ones website. There certainly cannot be any other simpler, cost effective and more powerful method to increase the popularity of your website on the internet.