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There is a plethora of small business organizations, which have their websites created but get no or very little business through these websites. The sites may be perfectly well designed and well maintained but it is often seen that they are not able to get enough visitors to their site. For such cases internet marketing could come up as a great lever to improve their situation, of these one could make use of blogs, internet advertisements, and advertisement through newsletters and so on. But there is one new concept which has revolutionized internet marketing and this is called SEO.

SEO, the latest sensation in the world of internet marketing, is all about getting your website a top position in the search engines. Search engines are websites which are used by internet users to find information. When the user enters the main words for his search, which are termed as keywords, the search engine throws up a list of all the websites or WebPages in which those keywords can be found. And SEO, that is search engine optimization, is the key to have your website appear on the top positions of these lists, when some related search is made. Some of the major search engines used across the world today are Google, AltaVista, Lycos, WiseNut, Yahoo search, MSN search and Overture.

It has been observed that 85% of the internet users today use search engines to find new websites. That says it all why every business must strive to get themselves to the top ranks of the search results. And the only thing that can help your website get there is the application of Search Engine Optimization.

Normally when a user puts in key words for search, a few thousand or many a times over a million search results are thrown up. And the user will at the most check through the first three to four pages, which means only the top thirty to forty results may be used be him to get the information, and if your website features beyond this limit of forty, chances are you will never get any visitors on to your site through these search engines. Thus it’s irrelevant whether you exist or not.

This all accentuates the need why all businesses should try to use SEO so as to get their presence on the internet noted. And there by giving your business an upward boost.

As for small business this can be very effective because you can get visitors to your site from more global sources and at a fraction of the cost of the usual internet marketing. But before a small business jumps forward to use SEO here are three things one needs to consider.


1. Are your customers looking for your presence on the net, and is the number of such customers relevant enough to make investment in SEO. So first try and use free tools available on the web to see if customers do search for the kind of information that you have on your website.

2. Are your competitors getting enough business online, and more so through search engines. Try putting in the same keywords in the search and see if your competitors are there in the results. If they are also investing in SEO then you too could derive the benefit.

3. What effect will more visitors to your site mean for you will it be beneficial to you in terms of getting more business.
If after considering these above mentioned points you feel you must make use of SEO then indeed you must. But before you do so get yourself more information to see what all can be done by yourself and where exactly would you need the assistance of an SEO firm. There are numerous free online tips tutorials and software’s to help you understand the
concept better and even apply it to some extent.

When here are some tips on what you must do before you hire an SEO firm and also during the entire process of the firm working on your site.

1. Get yourself as much information on SEO as possible. This will help you in deciding which firm is the best for you.
2. You need not go in for an all too expensive firm, while at the same time don’t simply go by the low price offer.
3. Once the firm is hired understand their recommendations and implement them to the fullest.
4. Don’t think of featuring on the top position I just one night, go steady.
5. Don’t simply rely on just SEO to get you traffic to your website; try alternative internet marketing tactics as well.
6. Monitor the results of your SEO campaign on a regular basis to make sure it is working for you.
7. Try to get more worth while content with increased number of keywords in the content to widen the scope.
8. Getting visitors is not just enough there should be some good content in your site so that they have a reason to stay on your site for some time, and not simply move out of it in a few seconds.
9. Once you start getting visitors go in for strategies to make them coming back to your site and to retain them as permanent visitors.

SEO is currently the most happening thing on the net today, see if you too can get some benefit out of it.

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