Why do small businesses hate advertising This is because of the simple fact that it is intrusive, importunate, and sometimes vulgar. Everyone will give his or her reasons. But you see what a contradiction without advertising there are no sales. That is damn true. People may keep on telling you that they cant stand advertising and never read adverts and advertising copies.

But fact remains they are lying to themselves. If experts are to be believed, advertising texts works better than ever and keeps on boosting the sales rates. However one must take into perspective the fact that poor advertising text wont make a sale. So it is mandatory before creating your first advertising masterpiece you should know some basic rules. In an ideal scenario, advertisements should be attractive to catch the customers attention and useful to make the customer buy the product. More often than not appealing images are used for attracting the clients attention. It is worth pointing that images will never force the people to spend their money on your product. But words will.

There are few tricks, which can turn out to be very helpful making words earn money for you. Keep note of the fact that every advertisement opens with a headline or a title. Thats why, it is the starting point of your seducing the customer. It is worth pointing that the title serves a very important purpose to grab the readers attention and make them read on up to the end of the advertising message. It is advisable not to experiment with the headlines: your attempts to make it memorable or show your literature talent may turn into collapse, as the readers wont understand you. In theory, a better alternative is to offer a kind of promise in the headline using simple and clear language. Some psychologists even suggest using special words signals (free, New ) to attract the readers attention in your headings. On the other hand, the subtitle is another step to get the customer involved. As a matter of fact it connects the headline with the main body of the copy.

Nine out of ten times, it is the body that makes people buy from you. In theory, here you fulfill the promises given in the headline. According to experts, emotionally rich advertising text is equivalent of the selling text. This is due to the fact that you manage to appeal to clients emotions, it is 95% guarantee they will buy from you. It is always essential to use simple words and short sentences, clear to everyone while explaining. In addition, you should avoid telling about your product in high flown language with overuse of technical and other special terms. But one thing for sure the text should be exciting and provoke curiosity. Long boring enumerations will scare the reader away. Keep always in mind, that the reader is not interested in the product itself but in its benefits. The main criteria to the text are maximum information with minimum of words. Thats why, do not waste customers time with long boring texts. Say your message straight away and get ready for great sales.

Theoretically speaking, advertising is an investment in growing your business. While an unlimited advertising budget would be awesome, obviously this is not the reality for most businesses. The key to managing your marketing budget wisely is making every dollar count. While there is no denying that most business owners realize that having marketing plan is a must, often they dont know where to begin.

It is worth pointing in this regard that a good marketing plan is an integrated one. Number of small businesses rely only on Internet marketing, or running TV commercials on local cable networks, or a weekly newspaper advertisement. A successful campaign will consist of several advertising media vehicles as part of an overall marketing plan. Below are a few to consider.

Television

Individual love to see themselves and their businesses on TV. Remember, though, that you aren't selling to yourself. It is advisable to make sure to identify your target audience before buying any TV airtime. For instance, if you are selling eyelash extensions, your target audience will most likely be women ages 18-49. A good media salesperson can help you immensely in finding the programming to best reach your target audience. It is worth pointing that television can be expensive, so if youre just starting out, you may want to wait to launch a TV advertisement campaign.

Website

At present, most people realize that to be competitive in todays business environment, having a website is an absolute necessity. In theory, you can opt for a web designer to create your website, or do it yourself. Unlike past, where it was necessary to invest in expensive software, or learn specialized web programming skills or HTML code to design a website, at present there are number of website builders that let you place your text, images, and design elements to create your own website. Moreover, its your responsibility to decide on a domain name and arrange for website hosting. It is worth noting that the best do-it-yourself website companies serve as a one-stop shop, where you can design your site, have it hosted, and get your domain name set up all at once.

Radio

Radio advertising is a tremendous way to get your message out to targeted groups of people. Theoretically speaking, each radio station reaches a specific demographic, based on its programming. As is the case with television, a good salesperson will provide you with an advertising proposal best suited to reach your prospective customers. Sponsoring special programming, such as traffic or weather reports, can turn out to be beneficial to break into radio advertising while staying within your budget. In addition, you can also combine sponsorships with a traditional 60-second spot schedule for maximum impact.

Newspaper

Both daily and weekly newspapers can be effective advertising tools. A big, splashy advertisement is great for advertising a special event, like a weekend sale. But its certainly not applied for long-term branding of your business, you may want to consider running smaller advertisements more frequently to keep your message in front of your audience on a consistent basis.