start internet business how to start an internet marketing business..

Start internet business

Internet business is booming and you too would like to strike gold while the trend is still on. But make sure you do your homework before stepping in.

Personal brainstorming

Considering it is your first entry into the world of start internet business, list down ideas, concepts and/ what you are good at—art, craft, services etc. If you find that your nature of skill is not compatible for internet business, then get trained for a related/ new businesses that is already up and running online. For instance, you could enroll for partnership programs and market products for a company.

In fact, innovate means to do the same task in a better way. You could look out for options where certain services or tasks that have not been offered to clients satisfactorily, you could device a method to better it.

Do your legal and financial homework

1. Check with the laws, and business licensing requirements for your local area/ state.
2. In the matters of the law, leave no stone unturned, confer with an attorney. You wouldn’t want your business to suddenly close shop, just because you hadn’t invested enough time on research.
3. Take into account legal benefits, as well as possible tax implications of incorporating your business.
4. It is important to incorporate your business. Remember you are not the only player in the market. If you plan on expanding your business, and you want your company to gain respect by other important players such as—businesses, banks and potential investors, get in touch with a business or a corporate lawyer in your state/ region.
5. Take extra care in the matters of Intellectual Property Rights (IPR). Again, it is always best to clarify any queries regarding the same from an Intellectual Property or Trademark lawyers.
6. Needless to say, always read the documents/ contracts before signing. Before signing, ask a lawyer to review it for any underlining meanings.
7. Read up well or discuss it out with an internet lawyer regarding the 1999 Anti-Cybersquatting Law before plunging into one of those attractive offers to buy expired domain names. Purchasing expired domain names can lead to ‘trademark infringement implications.’

Get seen and heard

To have your start internet business and running, it is essential to cultivate on your online presence. Try your best to have your own website. This will enable you to access a focused clientele and help you establish yourself independently.

Sometimes, partnership programs and direct sales corporations may extend a duplicate website to whosoever is working for them. In such cases, most of the persons working for the same partnership will land up having similar websites. The flipside being, you cannot change the website, only your corporate can.

Though these sites can prove to be good sales tools, they may not be beneficial as they do not endorse what is distinctive about the goods/ services you offer. Also, these kinds of sites may not be conducive to you professionally, as your name may not feature in the search engines!

Get a domain name

Select a domain name that:

a) Describes your nature of business,
b) Has an easy recall value by your clientele.

In fact, you could have two or more domain names. For instance,
a) The first domain name can carry your actual business name, so that in order to search, your client, can type your company name in the browser. Such as – companyname.com
b) The second domain name can cater to those set of clientele who will be looking for your product/ services your offer through a search engine. Such as – homearts.com

Registering your domain name…
1. It is better to have your own domain name, as it also serves as an advertisement for your site.

2. Try not depending on the start internet business service provider for a domain name, for the sheer fact that he/she may close shop any day. And if that happens, all your valuable data ranging from your domain, email addresses, clientele and the search engines that could easily locate you, would be lost.
3. After registering your own domain, pay to have it hosted. This allows you to receive email addresses that contain your domain name.
4. You can book your domain name with a ‘.com’, ‘.net’, ‘.org’ or other suffixes. ‘.com’ is the most widely used suffixes for business domain names.
5. Keep in mind the trademark criterion while selecting a domain name.

A reliable web host should…
a. be compatible to your business sites.
b. offer packages for upgradation.
c. offer a ‘money back guarantee’ scheme.
d. not force you into a contract period.
e. have a customer support cell.
f. have a backup system.

Other points to remember:
1. Disk space: There should be enough room for your files, email storage etc. Ideally, a 25-50MB disk space should be good enough for you.
2. Bandwidth: This purely depends on the degree of activity on your site. More the visitors, more the bandwidth you need. Unlimited bandwidth or even 2GB is just fine.
3. Secure server: If you’re business deals with online transaction it is advisable to get a secure (or encrypted) server space. This is very important for accepting credit card information.
4. Email accounts: Mostly one pop3 email account linked to your site is good enough.
5. FTP: Also known as the File Transfer Protocol, helps you to upload your web pages to your server.

No matter how inviting it may be to use a free web hosting service, it is advisable to have a paid secured web hosting service. Free web hosting companies bombard you with adverts that will keep popping up and don’t give you a professional look either!

Make it look good
Make your website look as professional as possible. You can either do it by yourself if you have the expertise, hire a web-designer or purchase a web designing software. Make sure the navigation tools on your site are easy, the color codes don’t strain the eyes, the content is crisp, and the site is interactive to keep your clients glued in.

Promote and market your site
In fact, promoting your website begins with the domain name. Work on the Search Engine Optimization—or keep updating and revising your site to know who your visitors are, how they can locate your site, and what they are looking for. To generate more traffic, use paid advertising, such as—pay-per-click advertising, listing your site in the most visited search engines, and so on.

Finally, cultivate on your clientele, offer promotions, monthly newsletters, free coupons etc. just so that you have a good brand recall and continue thriving in your online business.