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Jessica London

Jessica London

Have you ever looked at the skinny, almost anorexic models on television and wished to have a washboard stomach yourself Or, maybe you’ve seen a pretty skirt on display many a time, walked into the store with aplomb and rushed back out at double the speed on realizing that the pretty skirt was not so pretty anymore, being suited to waistlines half your size! Oh yes, I can see your head nod in consent!

From time immemorial, women have been associated with words such as petite, delicate and fragile. It often makes me wonder if there were no big-built women in the days of yore! Everything caters to the quintessential image of women that people seem to have in their minds. Clothes, shoes, accessories and the like, name it and you will find all these and more in the conventional sizes of small, medium and large. A large part of society seems to be blind to the fact that some members of the women species may require extra large or even XXL sizes!

 

Jessica London is a fashion brand that has created a niche for itself in plus size clothing for women! I can truly see the smiles on your faces broaden on reading that! Yes, there is actually a brand that caters to the needs of the not so conventionally built women.

Jessica London has been in existence since 1997. The clothes cater to different sizes, ranging from 14W to 34W. They have a wide range of petite, tall and extended sizes. It will be a revelation for most people to learn that as with big women, even the really puny ones face a lot of neglect when it comes to clothes and shoes. It is extremely difficult to find something in an XS (extra-small) size. Jessica London takes care of even the very petite section of women. The types of clothes presented by this brand vary from casual wear to evening gowns, and professional attires to swim wear. Along with clothes, this fashion brand also keeps in mind that not all women have small feet. Shoes are obtainable in various sizes, ranging up to size 12! Wow! That’s such a relief! Now you don’t have to go home disappointed because those pink stilettos are available only in miniature sizes!

Chinese Tradition – Did you know that the Chinese had a practice of foot binding Young girls were made to undergo this procedure to make their feet small and beautiful. Since time immemorial, small, dainty feet have been thought to be the mark of a lady! Foot binding was a painful procedure and was practiced on girls as young as 4 or 5 years into the world! This was because the feet of such young children are supple and easier to mould into the desired size and shape. Most Chinese men preferred women with small feet, leading to the tradition of foot binding lingering on for a very long time. The Chinese of course, are embarrassed about this ritual now and speak nothing or little of it. However, many scholars have made it their life’s mission to study this enigmatic, albeit grotesque Chinese tradition. Here are some links for those of you interested in reading more about this bizarre and unique tradition:

I know what you must be thinking! You must be thanking your lucky stars that you were not subjected to such painful methods for looking supposedly beautiful!

Jessica London comes as a blessing in disguise for all the women who find it difficult to get a nice pair of shoes in their not-so-conventional big sizes!

Apart from clothes and shoes, the brand also offers a wide collection of accessories, starting form handbags and necklaces, to scarves and gloves! No fashion brand is complete without having a delectable line of alluring fragrances. Men and women alike can find the odor that best suits them. There is a broad array of fragrances available that you can choose from! The jewelry assortment offered by this brand is absolutely mind-blowing! You can pick up anything from trinkets like rings and bracelets, to heavy semi-precious jewelry.

Gifting has always been a cause for concern to many! Finding the ideal gift for your loved ones is no mean feat. Now, you can rest at peace. This fashion brand also takes care of your gifting needs. What better gift could there be than a gift certificate from this celebrated brand! Your loved ones will always cherish this thoughtfulness on your part and you may be well on your way to becoming the apple of their eyes! You don’t even have to take the trouble of wrapping the presents and then realizing that you have done quite a shabby job of it! Just order a gift box and have the gifts all wrapped beautifully and delivered at your sweetheart’s doorstep!

 

At the link above, you can also find a glossary section that explains all the fashion terms that have stumped you at one time or the other! Take a peek and become an adept at fashion requisites! Who knows, you may become the next fashion guru in town!

Gia – Closer home, in India, Westside, run by the Tata group of companies, has a brand label called Gia that caters to big women. There are innumerous Westside outlets all over the country and Gia sells like hot cakes. Indian women are thought to be more buxom than their western counterparts and what better way to do business, than to provide an all-exclusive label for them!

Nowadays, lots of labels have sprung up that offer plus size clothing. Gone are the days when only the Ally Mcbeals of the world could turn out in their finest best. Today, whatever size you may wear, whatever shape you may be, you can have the finest and the very best of clothes and accessories. After all, as they say, ‘round’ is a shape!

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