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Pay Per Click and the optimum usage of money. The reason behind the quest for higher search positioning is to generate increased revenue through the website by increasing the buyer for the products or services it is selling. More than getting a high rank, the issue of priority is the increase in the number of visitors to the website and the resulting increase in the business. With this intention clear PPC can be a great method to bring about a higher return on investment, when using search engines as the internet business make money online promotional tool. When you enter into search engine positioning, your focus should not just be to get traffic to your site, but getting quality traffic which will provide you with business. So more than pulling in traffic, you need to try out measures to bring about an increase in the conversion rate, which is the real source of income. While the online tools such as word tracker and the one offered by Overture are great sources to build up a good list of keywords and key phrases to help you optimize your site for search engines, but these tools do not guarantee you a higher return on investment. The testing of key words and key phrases in the PPC campaign may seem like a stretched and cumbersome procedure, but the results speak for its effectiveness. This process is a good way to get higher conversions on your website from the traffic generated through PPC. This will be better understood with an example. Let us assume there is a website trying to promote and sell a new anti wrinkle product. The business owner looks out for the most commonly used search phrases with regards to this product and finally settles down to use anti-wrinkle as the primary key-phrase for the PPC campaign. Now we will evaluate and prove how and why this phrase fails to give the business owner a high return on investment. Targeted key phrase: anti-wrinkle Number of searches expected: 2240/ day Inbound links as found on MSN for the top site: 468 Number of pages of the top site: 650 The cost of optimizing the new 60 page website: 5-6 thousand dollars. Now if the business owner tries a more specific and less common term such as anti-wrinkle gel the data would change and look something like: Targeted key phrase: anti-wrinkle gel Number of searches expected: 850/ day Inbound links as found on MSN for the top site: 85 Number of pages of the top site: 250 The cost of optimizing the new 30 page website: 2-3 thousand dollars. Now under the light of these two sets of information the owner may want to test the two phrases by using them on pay per click engines. The best known PPC engines provide the advertiser with the facility of reporting tools, through which the advertiser will be able to know which phrases do a better conversion job for them. The campaign may seem quite infeasible in terms of the costs to be incurred to get a number one position on the top search engines. In this example the costs would be something like $7.50/ click with the first term that is anti-wrinkle and around $2.30/ click for the second term anti-wrinkle gel. The costs are indeed exorbitant on the top search engines and that is what makes people to turn around and give secondary engines internet business make money online a thought. There are quite a few of this kind. Going with the same example the cost of ranking number one will come down to around $0.1/click and $0.22/click for the terms anti-wrinkle and anti-wrinkle gel respectively. With the costs coming down to as low as that the business owners may want to use pay per click campaigns to find out the most effective keywords for their website. For the testing purpose you need to place your bids such that your website may feature within the top three listings. Maintain the rank for a few weeks constantly monitoring the results in terms of traffic, and resulting sales volume. Then you may shift to some other phrase to evaluate its worth and slowly go on testing each phrase in your list to find out the chosen few which provide you with the best return on your investment. To determine which phrases are more effective and better performing in terms of the rate of return due weight-age should be given to factors like the cost in term of both time and money involved in optimization for the phrases and the ratio of sales per click. The basic idea is to find out your promotion budget and internet business make money online the revenue that can be generated per click. That is what amount of sales can be expected with the targeted keywords. An ideal promotion should be able to cover up all its costs within a period of 3-6 months, and produce surplus thereafter. The sales would also be determined by your rank in the normal search engine results, for which your content is the main deciding factor. It is better to have a high rank not just for one but many key phrases. The terms for which the competition is lower are always more rewarding, as they are more targeted and hold a greater chance of turning into actual buyers. PPC can always be a great method to choose the most productive keywords, thereby leaving the guesswork aside. And if you follow the strategies mentioned in this article is what will help you get higher returns on your investment when using pay per click and search engine optimization as the key internet business make money online promotional tools for your website.
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