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Internet marketing for online business |
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On page and off page optimization. The recent past has witnessed increased time, effort and money going into website promotion. As most webmasters are participating in online promotion the cost of taking a lead in the growing competitiveness has also gone high. The promoters are not limiting themselves to one or two techniques of promotion rather they are using a complete mix of techniques to get the most out of their campaigns. And they lay maximum emphasis on the search engine promotion methods. A little time back the webmasters could have been contented with designing well optimized pages and submitting them to the various search engines, but this isnt enough in the present context. You simply cannot relax having done some optimization efforts, the competition is getting fiercer and the promotion market is turning over dynamic and volatile. The industry has experienced a complete change. And to stay in internet marketing for online business one needs to keep himself updated with the latest trends, tools, techniques and concepts. The search engine optimization has now two different wings, one being on page optimization and the other one being off page optimization. And for those who use search engine optimization as the most preferred tool for online promotion understanding these two concepts is vital to their business existence. The on page optimization technique involves making the web pages more search engine friendly, so as to get higher panks on the search engine results pages. Most optimization techniques are conceptualized and developed around Google as it is one of the most used search engine worldwide. But this may not go on forever; the situation on the internet marketing for online business is always changing. So focusing all your optimizations around a single site may not be a very sane idea in the long term. When optimizing a page the basic idea is to place the keywords in strategic locations on a web page such as the content, the title, heading, alt tags and the Meta tags. They may also be used in hyper links and any other place where they can be seen as being relevant. But there is a limit to which this can be done as excessive usage would only qualify your website to be considered as spam. This is also going to affect your business by taking away the professional look from your website and getting the visitors disinterested. That is where the off page optimization comes in to improve the situation. Most search engines rank a website on more than one factor and the relevancy of the content with respect to the keywords is just one of the factors. Most of the remaining factors, fall under the off page optimization. The second in line, of the important criterions, is the popularity of the web page in question, in comparison to the competitors webpage. The more are the number of quality links coming in the more worthy the page is from the search engines point of view. The term for this used in context with Google campaigns is page rank. The better it is the higher will be the spot where your website features in the search engine result pages (SERPS). In Googles ranking system the scale used is a ten point scale reading from 1 to 10 and 10 being the best. As the high rankers are constantly making efforts to improve their page rank by adding in more links, the task for the ones ranking low gets increased and tougher to meet up with the intensifying competition. And this chase and catch up trend is what adds in increased costs to the entire web promotional campaigns. The thing that further complicates the issue is that all links are not equal. So it may not be wise to panic and rush off to increase the links to your website. Its will only cost you time and money, not to forget the effort that you put in will all be a waste taking you nowhere. The so called experts talk of getting links from high page rank sites as they feel that only such links make all the difference, but in practical many a site have benefited from linking up with lower pagerank sites as well. Nothing to get confused, there is an algorithm setup in the page ranking system which calculates the page rank boost by dividing the page rank of a page by the number of links that are their on the page. So working on these grounds when you have a high pagerank page, with over a hundred links on it, may not get you the kind of weight-age that a page with a low page rank with just a few links can get you. Links can be had from directories, through reciprocal link exchange with other sites, or by soliciting links from better ranking site, internet marketing for online business but it all takes a lot of time. When looking out for links, you are bound to come across various link exchange programs. But the most effective are the text links, and placing one on a high ranking site would mean a lot of escalated cost to you. In the temptation to gain links dont end up doing the blunder of putting up a links page to allow anyone to link to your site, this will just add on to your administrative work load and could leave your visitors wondering if they are on the right site. So this all ends up emphasizing that you need more quality links, irrespective of how time consuming or expensive it is. Talking of the expenses these expenses are nothing as compared to what you would have to spend on pay per click or any other form of internet marketing for online business. The search engine optimization requires a lot of time and effort and there is not set model which all websites could adopt, you have to design your own tailor made model based on your needs and objectives. But all said and done the entire process is very rewarding. Other Articles |