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Internet marketing for online business |
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Email for communication and marketing. Email is a tool which has been used for quite some time not only to communicate with the customers but also as effective internet marketing for online business tool, by web masters. Be it generating sales or leads, or simply to communicate with the existing customers, email has been a handy tool always. But for this method to be effective the webmasters must follow certain rules to enhance its effectiveness. There is a different approach to writing and designing an email for different purposes. The language and approach will be quite different when you are trying to make new sales leads as compared to the communication that you may have with the existing customers. Here too the style will vary when you are trying to advertise something and when you are informing them regarding their orders or queries. You cannot serve tea to all in the same cup and with the same taste. You will have to vary your approach every time with the purpose and audience in mind. Here are some tips to help you out with your email campaign. The richly formatted HTML emails are surely much more attractive and one may be tempted to make use of them, but the spam filters would probably act as a hurdle in their use. Such mails are often blocked up by spam filters, so all your effort goes down the drain. Also the pages may not load up well on some of the email programs. So that simply goes on to suggest that try sticking to plain text emails as they will reach your targets and that too without any distortions making them unreadable. A signature at the bottom of the mail is a must; the ones without a signature are least preferred and least trusted by internet users. Adding a signature will increase the effectiveness and the reliability of the matter contained in the email. But your signature must preferably not exceed more than four lines. The signature must contain your contact information through internet marketing for online business which the recipient can contact you apart from the email contact. An ideal signature would include the senders name, the name of the company, the website address and a telephone number or the postal address. You may mention the email address where they can make enquiries only if it is different from the email address through which you are sending this email. Otherwise it doesnt make any sense to include the same email address in the signature as the one from which you are sending the email. Often you may want to send information as attachments to the main text mail, when doing so there are two things to keep in mind. Firstly use a format which is commonly used and accepted, such as plain text, jpg or gif graphics, PDF documents, ms office based files and so on. Using any attachment type which is not commonly used will prevent your attachment from being viewed by the recipient. The second factor is the size of the attachment; if it is too large the recipient may not be able to or may not want to download the attachment. When writing the text keep the paragraphs short, as longer paragraphs tend to get the reader disinterested and also the main point of emphasis may get lost in the length of the paragraphs. Another thing to do is use second person terms as freely as you want to and as frequently as you can. This goes in to give the reader a personalized feel. Before finalizing the text run a spell check and check for any grammatical mistakes, as that is what will speak out for you professionalism. Small mistakes may be overlooked in long texts but still why leave any thing that may go against you and cost you internet marketing for online business. Most email services do not have the facility to check for spelling and grammar mistakes, so you could consider typing your mail text in some word processing software and later copy the final text from there and past it into the email text box. Incorrect grammar and usage of words could give your mail a meaning which you may never have intended to convey, it could even go against you. So watch out on these small things when writing your mail. Sending unsolicited mails was considered to be one good way of reaching out to the masses in the past decade. But today the recipients will hate you for that and more likely they will block your email. It is all considered and spamming and you may even get into serious trouble doing all this. Even if you dont get into some serious trouble, you are still doing this all in a vain as all such mails either get caught up in by the spam filters or are deleted by the recipient without even being read. And more over you may loose the chance of getting these recipients to be your customers, forever. Sending mails is just not going to get you internet marketing for online business, you must have a system set up to respond to the queries that these mails may generate, within a reasonable enough time period. Never keep any queries unanswered fro more than 48 hours or 70 percent chances are that you have either lost the customer or you have an irate customer. In case you need added time to answer their queries you must intimate the same to them letting them know that their queries are under processing. Even normally you may want to set up an auto reply system which tells the customer that you have received their mail and the mail will be replied to within specific time period. These tips on email internet marketing for online business and communication can ensure you good results, if well practiced. But you still can alter the rules to suit your and your customers requirements. 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