Two main types of E-mail advertising are currently in use. First, straight, so-called push techniques, of which the easiest to operate is ordinary Email. Electronic mail shots delivered in this way are sent direct to the users mailbox, without waiting for him or her to go on line. The user receives it whether it has been requested it or not, just like a mail shot delivered by post. There are some constraints and controls on this type of advertising in the pipeline.

A number of companies are currently offering free Email access to users. As always, there is a reciprocal element. The Email software displays paid-for advertising on the users screen. Hotmail and Juno were among the pioneers of this useful arrangement. Hotmail operates in the way just described. Juno provides free software and dial-up connection in exchange for a demographic questionnaire completed by the user. The result enables Juno to compile and operate a highly detailed mailing list, internet online marketing advertising business based on the questionnaire. Its client advertisers can target users with great accuracy, using the demographic information provided by Juno. This can reach virtually any Email user with a Windows-compatible personal computer and a modem. There is a site http://www.inetgiant.com. At this site they say "Promote your website using our free classifieds, bulk email advertising, targeted website traffic, free advertising and free classified ads submission services." Bpath has heaps of free web tools that can be helpful in different ways.

Email Marketing is becoming one of the most efficient form of marketing and communication you can have with your clients and potential customers. Email in itself is widely accessible and a generally accepted form of business communication. Email Marketing is a very cost-effective, time-efficient tool that has a high response rate. As a marketing tool, email is one of the most cost effective ways to maintain an ongoing dialog with your targeted markets. Email internet online marketing advertising business is a communication medium, and, as with all forms of communication, you dont get a second chance to leave a first impression. Email Marketing must be used appropriately and EXMG Marketings expertise can help.

The greatest benefit of email is the speed with which you can communicate with your prospects and customers. Email list marketing takes seconds rather then weeks to send your advertisement around the world. The cost for this form of commutation is negligible, compared to making a long distance phone call or sending a fax.

Email list internet online marketing advertising business is interactive. Your current and potential customers can immediately respond to you and carry on an ongoing dialog with you. It is perceived as being more personal than snail mail and can go quite a long way in building relationships.

Much of today's internet online marketing advertising business is conducted via email. Those not communicating via email are deemed inefficient and inaccessible. Ninety seven (97%) of businesspeople use email every day. Much like traditional direct marketing, direct email marketing is the sending of email to a targeted group of recipients for the purpose if response.

Email Marketing has hit the 21st century like a tidal wave. Never has any marketing tactic become so widespread, so fast, so inexpensively. Email marketing can be done quicker, better, and cheaper than most other direct marketing. It is a "no brainier" part of any marketing plan.

Email marketing is the most immediate and cost-effective way to generate revenue, build brands and strengthen customer relationships. In fact, with the right email marketing tools, all you need is a web browser and a few minutes to deliver graphically rich, professional-looking campaigns that are:

Email marketing is a vital part of the e-marketing communication mix. It is as important as or more important then the web site itself. Why and how A web site's greatest strength is also its greatest weakness. A major benefit of the web site is that the audience of the web site is self selecting. They are mainly attracted, or pulled to the web site, by the content on offer, which is indicated by search engine listings or links from other sites (or pushed using offline media). The problem is that once the visitor leaves the web site, the may never return. The is where email list marketing wins: it is a push medium. If the visitor's email can be captured on their visit to the web site, the email can be used to remind the visitor about the company and its products, together with incentives to visit the web site.

E-mail newsletters and discussion groups

Another route to target audiences is the sponsored discussion group. An advertiser can sponsor discussion groups by providing the software and the access free to users. In exchange, the advertiser benefits from a precisely targeted audience. Participants are those who have taken a decision to subscribe to that particular discussion group, rather than casual Internet surfers. This makes the sponsorship all the more valuable to the advertiser, and participation valuable to the user.

A discussion group comprises a number of individuals with a common interest. This can be anything from finance, marketing or computing to photography, bookbinding, babies or genetically modified foods. Users get together on the Internet for an exchange of ideas and advice, or merely to although the subscription is free. Any subscriber wishing to contribute to a discussion sends a message to the Email address of the group, and this is ready by all its subscribers.

An Email newsletter is a similar technique. Its content is material created by an organization or individual, and distributed by Email to subscribers. Again, the subscription is free to participants. Advertisers can insert their copy to be read on screen by all subscribers.

An advertiser sponsoring Email discussion groups and newsletters benefits in several ways. First, the content is text-only, free from distractions and diversions offered by conventional websites. Second, because advertisements in group newsletters promote products and services related to the interests of the group, subscribers are more likely to respond favorably. For example, an advertiser promoting cameras, film and processing materials at worth-while discounts is likely to receive an unusually high degree of attention and interest from subscribers. Provided that the offer is appropriate and viable, and the copy persuasive, this interest can be converted into orders.

There are many thousands of Email discussion groups and newsletters currently on line. Advertisers can sponsor them for as long as their budgets allow, and the sponsorship is conducted on a weekly or monthly basis.

One major disadvantage to the advertiser is that discussion groups can come and go. They often arise spontaneously and decline or disappear without warning when they become stale or banal.