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Internet online marketing advertising business |
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Now a days business promotion through internet online marketing advertising business is very essential tool to promote the business. There are many types of business promotion online available. Few of them are given below : 1. Web Advertising : Most on-line advertising activity takes place on the web. The media effect is not unlike that offered by television : colour, movement, sound, graphics and animation. There is also opportunity for downloading advertisers material to the users computer, and printing it. The unique advantage to advertisers, however, is the ability to offer products and services to consumers worldwide, take orders and receive payment, direct from a website. 2. Classified advertisements As with newspaper classifieds, an advertiser buys lineage from the owner of the site. Popular directory and search sites, such as Yahoo!, offer this service. Lessor-known organizations offer similar services, often at cheaper rates or even free of charge. The advertiser therefore needs to establish the reach and track record of such sites before investing advertising money in them. With TV, radio and print-based advertising, this is standard practice; website advertising is no different. An advertisement rate card and media information should be obtained from each site being considered. It is always advisable to test sites selected for internet online marketing advertising business before investing substantially in contracts with them. The tests should include evaluation of quality as well quantity. There are some advantages to be gained from using classifieds advertising on the web. Sites that charges fees are often of higher quality than free sites. They may also receive more visits from potential customers looking for particular products and services- if that is what the advertiser wants. Some sites offer free classified advertising may be using the sites to collect Email addresses. If an advertiser takes classifieds on such sites, they may sooner or later be involved with multiple junk Email lists, which are bought and sold to all comers and at random. The practical quality of these addresses for the advertisers specific needs may be questionable. It is especially important to bear this in mind when the internet online marketing advertising business plans to reach a specified target audience for a product or service on offer. 3. Banner advertising A banner is a strip of advertising material on a web page, often appearing at the head or foot of the page. The page can be a home page or a website, an advertisers own or someone elses, or some other page which receives a great deal of visitor traffic. A banner can be any size within some limits. An over-large banner might as well be a half page, or most of it. However, as with other media, appearing within editorial is to the advertisers advantage. Banners are usually about 17 cm wide by 2.5 cm deep, with variations in height and depth for the requirements or graphics and typography. The main function of a banner is to direct the visitor to a website where more information can be obtained. Once at the website, the visitor can be persuaded to purchase a product or service. A press advertisement can offer information, to be sent by filling a coupon or making a telephone call. The website, because its size is theoretically limitless, can hold all the information the visitor is likely to need for making purchasing decisions. Banner designs vary according to the brief, the budget and the imagination of the designer. However, nearly all banner internet online marketing advertising business have one feature in common : the request click here, click now or an equivalent. Some banners are interactive, encouraging the visitor to carry out an action within the banner. An interactive banner can, for example, prompt the visitor to ask a question or series of questions, using a pull-down menu. Alternatively, a pull-down menu can refer the visitor to a specific page on the advertisers main website. The visitor clicks on the menu strip he or she has chosen, or on click here. The software jumps straight to the page, where the full information or sales pitch is displayed. Some banners are designed as self-contained units, interacting with the visitor without jumping to another page or website. They show what is on offer, and also take the order. The click here button is replaced by order here or buy here. This is an ideal situation for the advertiser. Instead of spending substantial amounts of time and money constructing a complex website and building brand recognition to entice customers, the whole transaction is concentrated in a single banner. This also saves time and effort for visitor. It could be described as the electronic equivalent of the impulse purchase. With banners, as with all advertising material, there are a number of practical guidance to be recommended. (a) Host a website selection : Some sites will out-perform others in terms of response activity. A banner advertisement may perform better when incorporated into a site which appeals to a predetermined target audience. This is pure common sense. It is also common sense to post a banner to a host website for a limited period as a test before entering into long contracts or substantial financial outlay. (b) Positioning : It is important to test each host website for the best pages, and the best positions on those pages. The advertiser may discover, for example, that the best position on a poor site our-performs a poor position on a good site. The answer will show in the tests. (c) Visitor Monitoring : Monitor carefully and constantly. Experience indicates that visitors are most likely to take action on the first or second visit to a banner advertisement. After second visit the response decreases mostly. (d) Seizing attention : As with other types of advertising, proven copy and design techniques should be used. These include the following. a. Offers. Make an offer, a proposal. Use a unique selling proposition (USP). Put a benefit or a promise into it. If the product or service helps to resolve a consumer or business problem, say clearly what it is. b. Copy. Headlines do most of the work on a banner. Do not crowd a banner with text; it can confuse or mislead the visitor, so that no action is taken. Keep copy short, clear and simple. This encourage the visitor to go for the click-button. c. Typography. Use bold, chunky type, especially for headlines. Use sans serif fonts rather than ones with serifs. Spindly type is often broken up or distorted by the lines or pixels on screen. d. Colour. Use bold colours, and ones which make the banner stand out from the material round it. This will differ for each host site. e. Animation. Where the rest of page is static, a banner featuring animation, blinking, sparking or other simple visual effect will grab attention, and divert attention away from other material on the page. (e) Getting action : Where you want action from the visitor, feature a click-button or line of text saying Click here, Click now, Click to order or giving a similar instruction. This should be organized to link with the advertisers own website, or straight through to a ordering system. (f) Incentives : Encourage the visitor to click on a banner by giving a compelling reason for doing so. This can be anything from a worthwhile discount or a closing date to a prize or free gift. If this is not incorporated, the visitor may leave the banner, and even the site, without taking any action. Other Articles |